Master of Arts in Business Communication Careers: Explore Your Path

Make Your Online Master of Arts in Business Communication Degree Work for You

When you earn your online Master of Arts in Business Communication (MABC) degree, you can learn the language of business discourse and leadership. Your advanced communication skills have the potential to impact company operations and drive growth, helping make you a valuable asset to any organization.

By graduating with your online MABC degree, you can qualify for advanced roles like public relations manager or marketing manager. In addition, MABC graduates earn a 24% higher average salary than their undergraduate counterparts*.

*According to a Georgetown University Study

Master of Arts in Business Communication Graduates Are in Demand

Leaders who can skillfully communicate are highly sought after in the marketplace. In fact, the U.S. Bureau of Labor Statistics projects 8% job growth for business management jobs from 2016 to 2026. Now is the ideal time to earn your Master of Arts in Business Communication degree. Equip yourself with the skills to manage the evolving demands of the industry.

The top industries hiring MABC graduates include:

  • Professional, Scientific and Technical Services
  • Manufacturing
  • Information
  • Retail Trade
  • Educational Services
  • Health Care and Social Assistance
  • Hospitality
  • Finance and Insurance

Diverse Careers for Business Communication Professionals

Develop the practical insights that drive the operational context of communication. When you earn your MABC degree, you can learn how to boost organizational productivity, fine-tune daily operations and build stronger networks in a professional setting. Companies need experts like you who can leverage strengths in written and visual communication, deliver a polished message and transform goals into action.

Public Relations Manager

A public relations manager plans and directs the creation of material with the goal of maintaining or enhancing client reputation and public image. These professionals are responsible for preparing information for the media, identifying target audiences for clients and helping clients communicate effectively with the public through promotional opportunities.

Fast Facts:

  • The top industries hiring public relations managers are religious, grantmaking, civic, professional and similar organizations, followed by educational services.
  • The median salary for this role is $64,839.
  • The demand for the profession is rising, with employment projected to grow 10% from 2016 to 2026.

According to the U.S. Bureau of Labor Statistics

Typical job titles:

  • Advertising manager
  • Promotions manager
  • Public relations specialist
  • Fundraising manager

Specialized skills required:

  • Communication
  • Leadership
  • Organizational
  • Problem-solving
  • Public speaking
  • Writing skills
  • Social media

Marketing Manager

A marketing manager is responsible for planning, directing and coordinating marketing policies and programs. They can help determine the need for products and services offered by a firm and its competitors, and identify potential customers. Marketing managers can help develop pricing strategies, with the goal of maximizing profits and ensuring customer satisfaction. This role may additionally oversee product development and monitor industry trends.

Fast Facts:

  • The top hiring industries are professional, scientific and technical services, followed by manufacturing.
  • The median salary for marketing managers is $86,000.
  • The demand for the profession is expanding steadily, with employment projected to grow 10% from 2016 to 2026.

According to Burning Glass APIs

Typical job titles:

  • Product manager
  • Senior product manager
  • Digital marketing manager
  • Product marketing manager

Specialized skills required:

  • Product management
  • Marketing
  • Project management
  • Budgeting
  • Product development
  • Marketing management
  • Marketing strategy

Account Executive

Account executives manage communications with business clients who buy services from a company, including advertising or banking services, or manage sales accounts. They work with a set of clients over time and recruit new clients. These professionals also promote products developed specifically for a client, such as an advertising campaign, or match clients with available services or products.

Fast Facts:

  • The top industries hiring account executives are finance and insurance, followed by information.
  • The median salary for this role is $65,856.
  • Employment for this profession is projected to grow 5% from 2016 to 2026.

According to Burning Glass APIs and the U.S. Bureau of Labor Statistics

Typical job titles:

  • Account executive
  • Sales executive
  • Sales account executive
  • Enterprise account executive

Specialized skills required:

  • Sales
  • Customer Service
  • Salesforce
  • Product Sales
  • Business-to-business
  • Communication
  • Building effective relationships

Explore Your Options with an Online MABC Degree

If you want to explore a career in business communication, a master’s degree can be a valuable asset. By earning your online Master of Arts in Business Communication degree with Rider, you can graduate with the versatility to think strategically and drive team productivity.

Your online MABC degree can help you build on your managerial skills, and elevate your critical thinking and problem solving skills.

Learn more about Rider’s online Master of Arts in Business Communication degree.